Joel Benavidez

Hi, I'm Joel Benavidez, and I am the primary Web Metrics Analyst for Service Corporation International.

Joel Benavidez's Bio:

Joel Benavidez's Experience:

• Online and Data Administration Analyst at DMN3

  2005 - September 2011

  • Leverage current, and identify new, leading edge online marketing trends and technologies (e.g. social networking, mobile applications, etc) for development and execution of an effective digital marketing strategy. Applied expertise in the web marketing area to drive site activity via email marketing, and drive product marketing opportunities. • Ensure that online marketing and operations align with the organization's overall strategic direction, and worked with IT and Marketing to ensure the organization's branding and technology requirements were met. • Manage customer segmentation strategy including targeting, data mining and reporting. Also responsible for identifying for using other analytics that support tracking of business strategy. • Responsible for creating, marketing, planning, and maintaining a full line of data enhancement products and services include business and consumer list enhancements, business, consumer, and residential list counts and sales, modeling, profiling, net list management, merge-purge, and full array of daily postal processing services including NCOA, CASS, LACS, and DSF. • My additional responsibilities include software development, programming, testing, quality assurance, database management, and database administration. • Stated, developed, and operated day to day activities for Data Enhancement Services.

• Content Management System Administrator at DMN3

  2005 - September 2011

  • Purls (Personalized Landing Pages) - Produced unique online response experience using personalized URLs, built in to direct mail or email, with microsites for marketing campaigns that provided meaningful communication. • Developed tailored web pages designed to create a distinct user experience for each user, market, segmentation. • Creatively found ways to manage large volumes of data that needed to be released to the web - organized and maintained released data and tool information • Worked with marketing and internal model development and tools teams to proactively manage the release process.

• CRM System Administrator at DMN3

  2005 - September 2011

  • Understood and provided the goals of the organization and translate those goals into a clear vision for the development of the Salesforce schema. • Responsible for building, managing, and maintaining the company’s Salesforce that’s used by all levels of management and ownership. Built process to automate existing manual processes within the company to streamline operations amongst users.

• Email Marketing Reseller at DMN3

  2005 - September 2011

  • Served as a sole administrative liaison for clientele email data administration and email content optimization. • Configured a/b split testing to stop the guesswork in what subscribers want and sent test proven emails for conversions. • Integrated Google Analytics with Email Marketing reports to see instant ROI results for every email campaign sent. Providing just one quick glance to provide easy to see results for campaigns. • Dynamically changed and personalized content based on each recipient's interests and/or criteria’s.

• Web & Analytics Specialist at CenterPoint Energy

  September 2011

  • Implemented and managed the program/product/service development process that resulted in a continuous stream of new offerings. • Assisted with the testing of new program/product/service offerings based on customer needs, business unit capabilities and competitive environment. • Reported and analyzed market data including market share, customer acquisition costs, unit margin, retention rates and customer satisfaction for all programs and promotions. • Provided technical support including web analytics, advanced web reporting, html, email marketing, CRM and social media tools. • Conducted assessment of all new offerings, including follow-through, program/promotions measurement and results. Prepared periodic reporting on all offerings relative to budget, margin, objectives and other key performance indicators. • Implemented the Customer Segmentation Strategy for all marketing & sales programs and promotions using Claritas Prizm Codes, past program performance measures and other secondary sources. • Assisted with the development of the overall Email Marketing Strategy, including planning and implementation of promotional campaigns, launching, scheduling, tracking and reporting all web-campaigns. • Utilized Email Marketing Strategies to boost customer retention and increase enrollments in online programs and services. • Assisted in the development of the strategy to optimize data reporting and help create best practices for online communication of marketing programs and promotions including data segmentation strategy, advanced analytics and reporting.

Joel Benavidez's Education:

• University of Texas Pan American

  2000 – 2005
  Bachelor of Business Administration
  Concentration: Computer Information Systems